News That Finds the Right Reader
PULSE helps publishers deliver relevant news without creating filter bubbles. Personalize feeds, optimize subscription conversions, and prioritize stories based on real reader interest.
Problems We Solve
Declining reader engagement with one-size-fits-all feeds
Paywall timing that converts neither casual nor committed readers
Breaking news alerts that feel generic and get ignored
New reader personalization requires weeks of data collection
See It In Action
Feed Personalization
The Finance-First Morning Reader
A cafe regular always picks up the Financial Times before anything else. The barista has it ready: 'The markets are wild today.' They know the reader's priorities.
Signals Detected
Finance-First Morning Reader
Result
News feed leads with market news and financial analysis, not entertainment.
How PULSE Works for News & Media
Observe
Capture non-invasive behavioral signals from your platform, device, referrer, time, geo, and engagement patterns.
Infer
Build a real-time persona using Bayesian inference. Understand intent, preferences, and context in milliseconds.
Deliver
Match the inferred persona to your content via vector space. Serve personalized responses via API in <50ms.
Integration
News Feed API and Subscriber Optimization SDK. AMP and RSS integration support.
Ready to Personalize Your News & Media Experience?
Get a free audit tailored to your industry. We'll show you exactly what PULSE can do with your data.