Marketing & AdTech

Cookieless Audiences That Actually Convert

Third-party cookies are dead. PULSE builds real-time persona segments from behavioral signals, giving marketers the targeting precision they need without the privacy baggage.

+35% campaign ROIaverage improvement

Problems We Solve

Third-party cookie deprecation destroying audience targeting

Declining campaign ROI from broad, inaccurate segmentation

Inability to retarget without invasive tracking

Slow audience building that misses real-time intent

See It In Action

Cookieless Audience Building

The Post-Cookie Segmentation

A street-smart market researcher stands outside a mall, observing without asking questions. From clothing, body language, shopping bags, and pace, they can tell you who's browsing vs. buying. No surveys needed.

Signals Detected

├──Visitors:Anonymous traffic (no login)
├──Context:Device, referrer, time, geo signals
├──Behavior:On-site browsing patterns
├──Result:Persona segments built in real-time
Persona Detected90% confidence

Multiple Segments Built

Result

Builds high-accuracy persona segments without third-party cookies or PII.

90% accuracyConversion Lift

How PULSE Works for Marketing & AdTech

Step 1

Observe

Capture non-invasive behavioral signals from your platform, device, referrer, time, geo, and engagement patterns.

Step 2

Infer

Build a real-time persona using Bayesian inference. Understand intent, preferences, and context in milliseconds.

Step 3

Deliver

Match the inferred persona to your content via vector space. Serve personalized responses via API in <50ms.

Integration

Campaign API and Audience Segment SDK. Webhook integrations for real-time campaign triggering.

Drop-in SDK
RESTful API
Webhook events
OpenAPI spec

Ready to Personalize Your Marketing & AdTech Experience?

Get a free audit tailored to your industry. We'll show you exactly what PULSE can do with your data.