The Technology

The Brain
Behind Intelligent Commerce

PULSE isn't a recommendation engine. It's an inference engine that understands what your visitors want from how they behave, not just their history.

The Digital Twin Concept

Your data is blind. We give it vision. Transform raw product data into psychographic intelligence.

Before: Raw Data
// Your current data
{
"title": "Nike Air Zoom",
"price": 120,
"color": "Red",
"category": "Running"
}

Generic. Unsearchable by intent. Shows to everyone equally.

After: Product Twin
// Enriched by PULSE
{
"title": "Nike Air Zoom",
"price": 120,
"persona_tags": [
"Marathon-Ready",
"Performance-Focused",
"Mid-Range-Budget"
],
"target_personas": [
"Serious-Runner",
"Value-Conscious"
]
}

Intelligent. Matches user intent. Personalizes automatically.

AI-Powered Product Tagging

1

Upload Your Catalog

CSV or JSON. We auto-map your fields to our schema. No manual work required.

2

AI Enrichment

Our models analyze title, description, price, and images to generate psychographic tags.

3

Ready to Match

Products now live in vector space. Ready to match against user personas in real-time.

Built for Scale

Enterprise-grade infrastructure that handles millions of inferences without breaking a sweat.

Bayesian Inference Engine

Dynamic probability scoring that updates in real-time. Not simple if/else rules -true statistical inference with confidence intervals.

Digital Twin Architecture

Both users and products get 'twins' -mathematical representations that enable semantic matching beyond keyword search.

Hot + Cold Memory

Combine long-term history with real-time intent. Handle the 'gift problem' gracefully -when today's shopping differs from usual patterns.

Vector Matching

Products and personas exist in the same vector space. Match 'Trend-Seeking Gen-Z' to 'Urban Streetwear' mathematically.

Developer Experience

Integrate in Minutes

A single script tag. That's all it takes. Like adding Google Analytics, but for personalization.

  • Drop-in JavaScript SDK
  • RESTful API with OpenAPI spec
  • Webhooks for real-time events
  • SDKs for React, Vue, Shopify
installation.sh
# Install the SDK
npm install @pulse/sdk

# Or add the script tag
<script
  src="https://cdn.thepulseapi.com/v1/pulse.js"
  data-key="YOUR_API_KEY"
></script>

Ready to See the Difference?

Get a free data audit. We'll show you what your products look like through intelligent eyes.

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